A DENTIST from Ascot is attempting to take his campaign for better dental health nationwide.

Milad Shadrooh, better known as the Singing Dentist, has been sinking his teeth into his one-man mission to make the great British public feel good again about their oral hygiene.

The 35-year-old shot to fame with his viral videos that show him in his dentist overalls, selfie-style, parodying well-known songs with (less than) subliminal oral health messages in the lyrics.

He has been featured on the Huffington Post, Heart FM and the BBC Asian Network as well as a host of ITV outlets including Good Morning Britain, This Morning, ITV News and Lorraine.

"I've done so many ITV appearances I've become the dental health correspondent for them," he jokes.

Milad can also be seen DJing occasionally at the Rocksalt night lounge on Ascot High Street, which goes along well with his musical media persona.

He improvised his first clip (in his words, "freestyling" it) about a year ago just for fun, but soon realised he was onto something bigger.

He explains: "I did a freestyle and sent it to my dentist friends and posted it on Facebook.

"They then sent it to their views and soon I had 200,000 views, which for a dentally-themed freestyle isn't bad!"

Since then he has recorded imitations of songs by Omi, Drake and Michael Jackson.

His rendition of Mark Morrison's 'Return of the Mack' has racked up more than 10 million hits as of this month.

There is serious intent behind Milad's antics, as he is keen to change public perceptions of dentistry.

He nods with recognition when I recount my own experience of my last dentist invading my mouth.

"We always hear bad stories about dentists and never hear the positive ones," he says.

"That makes people feel fearful about dentistry."

He has been overwhelmed by the response to his one-man oral hygiene campaign and is working towards taking his message nationwide.

"I have had so many messages of support from mums who tell me it's no longer a struggle to get their kids into the bathroom to brush their teeth," he adds.

"People have been saying things like 'I wish my dentist were like you,' or 'It's not so scary anymore to go to the dentist.'"

But however popular his media appearances may be, the Singing Dentist has no intention of giving up his day job and hanging up his overalls.

He says: "Dentistry is a long commitment because you have decide when you're 16 that you'll be studying it for eight years.

"This is what I was trained to do and I wouldn't be doing anything else."